Product Marketing & GTM Strategy for Insurtechs

Product Marketing is often overlooked or minimized in Go-To-Market planning and execution, limiting your potential market penetration and the clarity of your value proposition in the market. I can help you create or update your GTM and ongoing Product Marketing plan including:

• Refining your strategic target market going beyond your market opportunity TAM

• Partnering with Product to fine tune and scale Product/Market fit

• Staking an Ecosystem claim in the market

• Tracking and positioning against the competition

• Creating/refining Message, Strategic Personas and Unique Selling Propositions (USP)

• Defining Sales & Marketing content direction

• Available as a standalone project, an Advisory Program, or as part of Advice on Tap

Let me help you focus on your market

Messaging & Thought Leadership

The Life, Annuity & Benefits industry is complex and everchanging. Industry executives need to feel you understand their business and can communicate in their language to be seen as part of the industry. Having cool, modern tech is just the beginning. I can help you:

• Develop your message and positioning

• Build your story for the market

• Create a thought leadership program that gets the right story to the right people, and you in the door

• Available as a standalone project, an Advisory Program, or as part of Advice on Tap

Let’s talk about your message

Retained Advisory Services

I can help you with advice, coaching, feedback and targeted research/writing on the LA&B market through:

• Advisory Programs for vendors to best align with the LA&B market

• Advisory Programs for insurers to pragmatically utilize the Insurtech ecosystem

• Mentoring/Coaching Product, Marketing and Sales teams to help them become more effective serving this market

• Providing editorial support and industry expertise to your content to be sure it rings true to your customers

Let’s discuss how retained services are an inexpensive and effective way to raise your game

Advice on Tap Advisory Program

Sometimes you don’t need structured advisory programs or coaching, you need someone that can be available to provide industry context, brainstorm with you, or answer specific questions in a timely manner. Advice on Tap sm is designed to give you access and answers now.

This program provides the same type of advice and coaching Retained Advisory does, but on a smaller scale. Through virtual meetings, phone calls, and email, clients get a fast response to immediate questions and content review, all for a low monthly retainer.

Reach out and see how easy it is to setup an Advice on Tap session

Speaking and Special Projects

• Do you need a speaker for a public or private event that focuses on the LA&B market?

• Are you doing a webinar / podcast and need another voice and POV?

• Do you need help with a special project in the LA&B space?

 For more information