Johnston Digital Ventures (JDV)
“You cannot positively disrupt an industry you do not understand, you can only destroy it. ”
Are you looking for clarity and a clear direction in a rapidly changing Life, Annuity& Benefits (LA&B) market? JDV can help.
With decades of experience in the insurance technology industry, I bring sharp focus on your market providing business/technology expertise, experience working with both insurance and technology products, pragmatic thought leadership, and insight into the current and future state of the LA&B ecosystem for insurers and Insurtechs.
Helping You Find Your Path in the Life, Annuity and Benefits market
Serving the Life, Annuity & Benefits Market
I’ve had a 30+ year rich and varied insurance career including:
Business/technology practitioner & executive at life insurer
Advisor/consultant at multiple research organizations
Hands-on leader at insurance tech companies of all sizes
Lifetime critic of assuming “General Wisdom” is truly wise
Passionate speaker and advocate for doing insurance right
I bring a unique perspective on the market, providing you with pragmatic, experienced-based advice and targeted programs to help you with winning strategies that make the best use of your resources.
Life, Annuity & Benefits: “How hard could it be?”
How I Can Help
Product Marketing & GTM Strategy for Insurtechs
Product Marketing is often overlooked or minimized in Go-To-Market planning and execution, limiting your potential market penetration and the clarity of your value proposition in the market. I can help you create or update your GTM and ongoing Product Marketing plan including:
Refining your strategic target market going beyond your market opportunity TAM
Partnering with Product to fine tune and scale Product/Market fit
Staking an Ecosystem claim in the market
Tracking and positioning against the competition
Creating/refining Message, Strategic Personas and Unique Selling Propositions (USP)
Defining Sales & Marketing content direction
Let me help you focus on your market
Retained Advisory Services
I can help you with advice, coaching, feedback and targeted research/writing on the LA&B market through:
Advisory Programs for vendors to best align with the LA&B market
Advisory Programs for insurers to pragmatically utilize the Insurtech ecosystem
Mentoring/Coaching Product, Marketing and Sales teams to help them become more effective serving this market
Providing editorial support and industry expertise to your content to be sure it rings true to your customers
“Advice on Tap” Advisory Program
Let’s discuss how retained services are an inexpensive and effective way to raise your game
Messaging & Thought Leadership
The Life, Annuity & Benefits industry is complex and everchanging. Industry executives need to feel you understand their business and can communicate in their language to be seen as part of the industry. Having cool, modern tech is just the beginning. I can help you:
Develop your message and positioning
Build your story for the market
Create a thought leadership program that gets the right story to the right people, and you in the door
Speaking and Special Projects
Do you need a speaker for a public or private event that focuses on the LA&B market?
Are you doing a webinar /podcast and need another voice and POV?
Do you need help with a special project in the LA&B space?